About LADURRIE
LADURRIE is a Brazilian luxury lingerie boutique, founded in 2023 by Crystal Heine and Arthur Bins. With its headquarters and local inventory based in Balneário Piçarras, Santa Catarina – Brazil, the brand was born with the purpose of redefining the intimate experience of women through aesthetics, comfort, and delicacy.
Crystal Heine, founder and creative director, is a fashion producer passionate about design, well-being, and authenticity. Since 2017, she has worked behind the scenes in the fashion industry, blending technical precision, sensibility, and intention in everything she creates. Her artistic vision transforms feminine emotions into garments that reflect the lightness, strength, and silence of real women.
Beside her, Arthur Bins, co-founder and business partner, brings solid experience in business management, organizational structuring, and team leadership — shaping LADURRIE into a mature, scalable, and sustainable brand.
Crystal Heine & Arthur Bins
Founders of LADURRIE
Founded as more than a brand, LADURRIE began as an intimate manifesto. From the beginning, its collections were designed for women who view dressing as a quiet gesture of self-presence and care. In June 2025, the brand expanded operations to France and the United States, maintaining its commitment to excellence, sensibility, and authenticity.
Present in Brazil, France, and the U.S., LADURRIE now serves international customers through its online boutique. Every piece is designed, packaged, and shipped directly from Brazil — preserving the artisanal touch and quality control at every stage.
Our global orders are dispatched from the same distribution center in southern Brazil, ensuring direct oversight from creation to delivery and offering a consistent standard of service and presentation.
Signature Collections
LADURRIE is known for its signature nightwear line — featuring nightgowns, robes, and panties that combine modern romanticism, subtle sensuality, and refined functionality. Each collection is designed to elevate real femininity — without exaggeration or stereotypes. These are garments that invite care: dressing becomes ritual, pause, and reconnection.
More than lingerie — a complete sensory experience
-
Personalized, warm customer care
-
Fragranced packaging with LADURRIE’s exclusive scent
-
Handwritten notes and special gifts in every order
Every piece is packaged like a gift — because for us, dressing yourself is an act of self-love.
Mission
To inspire women to reconnect with their essence through intimate experiences that unite comfort, beauty, and authenticity.
Vision
To become a global reference in signature lingerie, elevating intimate dressing into the most delicate expression of self-love and feminine identity.
Values
-
Respect for the individuality of each woman
-
Sensitive and accessible sophistication
-
Artisanal excellence and quality control
-
Transparency and ethics in every process
-
Sustainability in our choices and practices
Purpose
To redefine intimate dressing as a ritual of care, lightness, and presence.
To transform every garment into an invitation to conscious, silent well-being.
Our Team
LADURRIE is made of people who are passionate about aesthetics, affection, and excellence. From design to delivery, every team member works with attention to detail and genuine respect for each client.
We are creators, packers, advisors, and dreamers — united by one commitment: to make the everyday more sensitive, beautiful, and meaningful.
LADURRIE
Created by women who understand the feminine soul — and craft each nuance of well-being with artistry.
