Privacy and Data Protection Policy

Privacy and Data Protection Policy

LAST UPDATED: July 21, 2025 – BRAZIL

LADURRIE, a private legal entity headquartered at Rua das Begônias, 112, Balneário Piçarras/SC – Brazil, registered under CNPJ/MF No. 52.958.491/0001-81 (“Store”), takes your privacy seriously and is committed to the security and protection of personal data for all its clients, partners, suppliers, and users (“Users” or “you”) of the website www.ladurrie.com.br and any other site, store, or application operated by the Store (hereinafter collectively referred to as the “Store”).

This Privacy Policy (“Privacy Policy”) is intended to inform you clearly and objectively about how we collect, use, store, and share the information gathered during your visits to our Store and through communications exchanged with you (“Communications”). This Policy applies exclusively to information collected through the Store.

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY PERSONAL DATA, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND FULLY AGREE TO THE TERMS SET FORTH HEREIN, AS WELL AS TO THE PURPOSE AND MANNER OF PROCESSING YOUR PERSONAL DATA AS DESCRIBED.

If you have any questions regarding the use of your Personal Data, please contact us at atendimento@ladurrie.com.

This Policy does not apply to third-party applications, products, services, or websites that may be offered or accessed through the Store. Accessing such links will redirect you outside our Store and may result in information collection or sharing by third parties. We do not control, endorse, or assume responsibility for the privacy practices of third parties. We recommend reviewing the privacy policies of any site before providing or authorizing the collection and use of your Personal Data.

If you provide Personal Data of other individuals, you declare that you have the legal authority and consent required to authorize the use of such information as per this Policy.

DEFINITIONS

For the purposes of this Privacy Policy:

Personal Data: Any information that directly or indirectly identifies or could identify a natural person, such as name, CPF (Tax ID), birth date, IP address, among others.

Sensitive Personal Data: Any information revealing racial or ethnic origin, religious beliefs, political opinions, union membership, health or sexual life, genetic or biometric data.

Processing of Personal Data: Any operation involving Personal Data, such as collection, storage, use, sharing, or deletion, including other operations as provided by applicable law.

Data Protection Laws: All legal provisions regulating the Processing of Personal Data, including but not limited to Law No. 13.709/18 (Brazilian General Data Protection Law – “LGPD”).

USE OF PERSONAL DATA

We collect and use Personal Data to manage our relationship with you and continuously improve your shopping experience. Examples of use:

  • Enable product and/or service purchases through the Store;

  • Confirm or correct registration information;

  • Send information and communications we believe are relevant to you;

  • Customize browsing experience and deliver advertising based on your interests;

  • Contact via phone, email, SMS, or other lawful means for legitimate business purposes.

Personal Data may also be used to:

(a) Comply with Data Protection Laws;
(b) Respond to legal processes or requests from authorities;
(c) Protect our operations, rights, and security;
(d) Detect, prevent, and respond to fraud or unlawful activities;
(e) Limit damages or enforce legal rights; and
(f) Enforce our Terms and Conditions of Use.

THE PLATFORM IS NOT INTENDED FOR INDIVIDUALS UNDER THE AGE OF 18. WE ASK THAT MINORS DO NOT PROVIDE US WITH PERSONAL DATA.

NON-PROVISION OF PERSONAL DATA

You are not required to provide your Personal Data. However, in some cases, not doing so may limit your ability to access certain Store features, complete purchases, or receive support.

DATA COLLECTED

While using the Store, we may collect:

Contact data: Name, surname, phone number, city, state, and email.
Information provided by you: For example, when filling out forms with questions, complaints, or suggestions.
Location and browsing data: Approximate geolocation, pages visited, browser and device information, IP address, and language preferences.
Automated tools: Cookies, web beacons, pixel tags, and other technologies that help improve the Store, personalize your experience, and deliver relevant advertising.
Anonymous or aggregated data: Responses or data that do not allow individual identification.

We do not collect Sensitive Personal Data.

SHARING OF PERSONAL DATA

Your Personal Data may be shared:

  • With partner companies that you authorize or select to receive your data;

  • With service providers acting on our behalf to manage operational aspects such as data hosting, security, fraud prevention, advertising, customer service, and technical support — always under contractual confidentiality and security obligations;

  • With third parties in the context of corporate reorganizations (e.g., mergers, acquisitions);

  • With competent authorities, to comply with legal or regulatory obligations.

INTERNATIONAL DATA TRANSFERS

Your Personal Data may be transferred to other countries, always with adequate safeguards and in accordance with Data Protection Laws.

USER RIGHTS

You may, at any time, request:

(i) Confirmation and access to your Personal Data;
(ii) Correction of incomplete, inaccurate, or outdated data;
(iii) Anonymization, blocking, or deletion of unnecessary or unlawful data;
(iv) Portability to another provider, subject to legal and commercial limits;
(v) Deletion of data processed with your consent;
(vi) Information about the entities your data has been shared with;
(vii) Clarification on the consequences of withholding consent;
(viii) Withdrawal of consent, when applicable.

We may request proof of identity to ensure secure processing of such requests. In certain cases, legal restrictions may prevent immediate compliance.

SECURITY OF PERSONAL DATA

We implement rigorous technical and organizational security measures to protect your Personal Data from unauthorized access, destruction, loss, alteration, disclosure, or any other unlawful processing. If you identify any risk or breach, please contact us immediately.

THIRD-PARTY LINKS

The Store may contain links to third-party websites. We are not responsible for the privacy policies or practices of such sites. We recommend reading the privacy policies of any website accessed through external links.

UPDATES TO THIS POLICY

We may update this Privacy Policy at any time. The latest version will always be available in the Store. In case of significant changes, we may notify you by email or on the website. Continued use of the Store after changes implies agreement with the revised terms.

DATA CONTROLLER

To exercise your rights under this Policy and/or Data Protection Laws, or to clarify questions regarding the Processing of your Personal Data, contact our data controller:

Data Controller: Arthur Castilho Bins
Email: atendimento@ladurrie.com